DANIEL PAARUP - MORE THAN JUST A FASHION STATEMENT

"I tend to get too cold when I fly, but that's all in the past after getting my shirts from LOOW. I also use them when I find myself in warmer locations. It works both ways, and I always make sure to include my clothing from LOOW when I travel"
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A NEW APPROACH TO CLOTHES

"For me it's about the products, not the branding. Everything is locally made, from high quality functional fabrics. My focus is on what your experience when wearing LOOW."  Anders, founder

LOOW products are constructed with performance in mind, to be subtle and wearable under all conditions.

My story: FROM SPECIAL FORCES TO MENSWEAR

Try them for a month

Worth every penny! Fits a broad domain of settings and activities due to the unique combination of style and function. 

Frederik Nygaard

The T-shirts are exactly what I have been waiting for to wear since 1973 and they wash fantastic 😎

Fredrik Arvebro

Excellent product, quick shipping and no nonsense! Will easily become your favorite garment that you wear all the time.

Friðrik Örn Guðmundsson

Seldom product marketing meets reality. A product created with passion, love to wear it...

Ulrik Van Schepdael

Great products, great people. The shirts aren't cheap but then something worth having rarely is...

Steve Hocking